I couldn't believe what I was hearing. "The test was amazing. But don't use it again." My boss was telling me to stop. That's exactly when I knew. This email was a winner. Probably the best ever. We had done an A/B test on the subject line and header for a new lead gen email campaign. This one subject line
Words are sacred ... If you get the right ones, in the right order, you can nudge the world a little. - Tom Stoppard, Famed Author, Playwright, and Screenwriter You want to nudge the world, right? You’re in marketing to do just that. In fact, you probably want to do more than just nudge the world. You want to
An editorial calendar is the best way to plan your content strategy and be prepared to execute great campaigns. Planning ahead with a calendar can take your audience engagement and results to the next level by expertly publishing the right content at the right time. Plus, you can deliver your best creative efforts on-time,
A creative brief (also known as a design brief) is the best way to communicate key elements and objectives of your creative project. A great brief can lead to the most imaginative and effective campaigns. Use this free creative brief template as the starting point to working with agencies, freelancers, writers,
If you are launching a new website or even just want to track the daily tasks of maintaining an existing site, then you want to have a simple checklist and daily tracker. Here is a spreadsheet that I use when starting work on a new website. It is also the same sheet that I use every day as a daily tracker for BobAngus.com.