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Free Editorial Calendar Template

6 January 2014

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An editorial calendar is the best way to plan your content strategy and be prepared to execute great campaigns. Planning ahead with a calendar can take your audience engagement and results to the next level by expertly publishing the right content at the right time. Plus, you can deliver your best creative efforts on-time, without a […]

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3 Free Social Media Guides Proven to Drive More Traffic

22 August 2012

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Most businesses now know that social media needs to be part of their marketing mix. The reason Twitter, Facebook and other social networks are so meaningful is that social media drives traffic to their websites. More leads = more sales. Period. Now the question is how to effectively generate leads via social media. That’s where […]

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Angus Prime Filets – Recap of Hubspot’s Epic Inbound Marketing Webinar

20 July 2012

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Last week Dan Zarrella of Hubspot and Ben Watson of Hootsuite delivered an epic webinar, The Science of Inbound Marketing. This webinar was not just a high-level overview. It was a torrential flood of tactical advice based on Dan’s research and data analysis. It was unbelievable how fast he talked to get through all the […]

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How to Use Data to Uncover What Content Your Audience Wants

18 July 2012

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“Know your audience!” That is the mantra of every marketing professional. That is the cornerstone to every creative brief. That is the key to great results for all your marketing campaigns, product launches and, the focus of this post, content development. You need to understand your target audience – who they are, what they want, […]

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Angus Prime Filets: Content Marketing Insights from The Content Marketeer

13 July 2012

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I had the pleasure of being interviewed by Vanessa Martinez of The Content Marketeer back in April.  We discussed how I approach content marketing at PayPal, including new content channels, scalability and corporate culture that fosters great publishing. Here is the resulting post. The Content Marketeer is chocked full of great insight and actionable resources […]

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Angus Prime Filets – Recap of SMX San Jose

2 March 2012

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Search Marketing Expo San Jose (aka SMX) was the mecca for search marketing and SEO this week. Alas, I had to watch from the sidelines. I was paying attention to the Twitter streams and recaps though. This edition of Angus Prime Filets delivers links to these recaps and slides from my favorite SMX sessions: Mega […]

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