5 Scientifically Proven Ways to Get More Followers

Getting more Twitter followers is a great starting point to becoming a social media star. How you get a big Twitter follower count is actually more important than the sheer quantity. You can use gimmicks and race to 100,000 followers easily. However, you want a high quantity of high quality followers. Based on Dan’s research, the 5 scientifically proven ways to attract more followers are:

1. Display a profile picture – The lowest hurdle of anyone serious
2. Stop talking about yourself – even if you are awesome
3. Reply – Don’t just broadcast
4. Identify yourself as an authority – Be official, a founder, or a guru
5. Be positive – Good attitude goes a long way

Check out this epic social media infograph…

Optimal Link Placement for Clicks

Historically, most of us put a link at the end of a Tweet. That practice may change based on some research Dan just published. It looks like the end of the post is okay. However, the sweet spot for clicks is to place your link approximately 25% of the way through your post.

As a bonus tip, your click through rate will also increase by adding a clear call to action. It’s amazing how powerful the simple act of asking someone to click or download gets results.

5 Scientifically Proven Ways to Get More ReTweets

Followers are good, but the success of your campaigns is to go viral. You need retweets. What type of tweets are more likely to be retweeted? Dan reviewed tons of retweeted posts and came up with the top 5 factors to getting more retweets:

1. Tweet links
2. Ask for ReTweets
3. Stop talking about yourself – a repeat Twitter best practice!
4. Report something new
5. Tweet about Twitter – not Facebook or LinkedIn

Here is the infograph…

If you want an even more high impact how-to guide from Dan, he just published an incredible book in August. I highly recommend it. The ROI you will get for $10 is amazing.

Zarrella’s Hierarchy of Contagiousness: The Science, Design, and Engineering of Contagious Ideas

 Disclaimer: This link is an affiliate link. However, my recommending Dan’s book or the very cool infographics is not based on my financial gain. His exceptional work speaks for itself and is worth sharing.

Related posts:

1. Using Twitter as an Effective Business Tool
2. 7 Creative Brief Secrets Every Marketer Should Know
3. Linkbaiting and Freebaiting

© Bob Angus for bobangus.com, 2011. | Permalink | 2 comments | Add to del.icio.us
Post tags: best practices, books, graphics, results, social networks, tips, traffic, Twitter, viral marketing

1. Mobile marketing is everything

Mobile marketing, mobile commerce, mobile advertising, iPhone and Android apps… it is the buzz. Mobile is the most important discussion taking place right now. Why? It is the new frontier to make a lot of money. Think back to the tectonic shift that Google created with its search engine. Mobile is a similar game-changer but likely even bigger. To tap into the mobile trend make sure to check out the AdTech Mobile session series.

If you can attend only one session, the mobile marketing session not to miss looks like Tablet Marketing: How We Really Use Them.

2. Google is still about search, not social

There is a Google + session in the social track (Getting Closer to Your Customers on Google+ with Christian Oestlien of Google). I think that Google+ and the +1 button are valuable in social marketing. However, AdTech is an advertising conference first and foremost. Google + has not integrated their ad network. Yet that is. So until they do, stick to making money using what Google does have and does very well. PPC and SEO are still massive. Make sure you spend your time finding out about the latest on the search marketing front more than how to use Google+.

3. True innovation in mashing mobile, local, shopping, and social

I have seen a lot of incredible innovation coming from the companies that eBay has recently acquired – from Where.com local mobile ad network to RedLaser mobile shopping apps to Zong mobile social payments. The mashup of mobile, local, shopping, and social is where the technical innovations are becoming mainstream solutions. Make sure to check out the exhibits from the companies that are listed in AdTech’s special Exhibitor Zones. The zones include Innovation Alley, Mobile Marketing, and Social-Loco specializations.

4. Small advertising networks are not going away

If you browse the Ad Tech exhibitor list, you will see a ton of small advertising and CPA networks. They exist because they can help you make a lot of money online. Find out what they offer and which can boost your revenues. Figure out who can be trusted and who is too good to be true.

5. Agencies – you still need them

You may not be big enough for massive ad agencies like BBDO or McCann. However, agencies should be a key partner in your success. They can get you great results, free up your time and help you scale. To get all that you need to understand how to best work with an agency. Check out the Media Agency session track.

Have fun in New York!

Photos courtesy of Ad:Tech

Related posts:

1. MySpace Opens the Door to Developers
2. I Built My Own Social Network in 1 Hour
3. Angus Prime Filets – Links of the Week 11-11-11 Edition

© Bob Angus for bobangus.com, 2011. | Permalink | No comment | Add to del.icio.us
Post tags: AdTech, advertising, events, Google, mobile marketing, search engine marketing, social networks, viral marketing, web 2.0

Today, there are a few excellent posts that provide the details of what linkbaiting is and deliver actionable steps to leverage this viral method.

Darren Rowse at ProBlogger.Net provided a laundry list of his posts on linkbaiting best practices. He also links to several other prominent SEO blogs on their approaches. Here is the link to the post:

What is Linkbait?

Darren started his post by referencing Rand Fishkin (SEOmoz) and his post on Yahoo Publisher Network. Here is the link to that post:

Leveraging Linkbait

Lastly, I checked out a post from Dosh Dosh on a twist to linkbaiting called freebaiting. The concept of freebaiting makes me a little squeamish. Much like advertisers questioning lead quality from incentive-based affiliates, I was initially skeptical that freebaiting would just drive traffic, but not readers. However, it is too easy to throw the baby out with the bath water here – as it is with incentive affiliates too. Freebaiting can provide a powerful viral vortex to your content or services. If you do it in such a way that you provide real value with your free offer, then you can grow regular readers of your blog. Here is the link to the post:

Want Traffic & Backlinks? Try Freebaiting

Related posts:

1. Driving Traffic and Building Readership
2. Great content sources to boost your viral traffic
3. 3 Infographs That Hold the Secrets to Your Twitter Success

© Bob Angus for bobangus.com, 2007. | Permalink | No comment | Add to del.icio.us
Post tags: blogging, results, viral marketing