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3 Infographs That Hold the Secrets to Your Twitter Success

Two years ago I read a post that blew me away. The secret recipe for Twitter retweets based data, analysis and action. I have been a huge fan of Hubspot’s Dan Zarrella ever since he published The Science of ReTweets. Dan is the social media research scientist. He crunches vast amounts of usage information and delivers incredible data-driven [...]

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5 Trends to Watch at AdTech New York

The advertising and online marketing world will gather next week at AdTech 2011 in New York. Three days of engaging speaking sessions, tchotchkes and giveaways from exhibits, and many meet-and-greet party opportunities. Unfortunately, I won’t be able to attend this year (maybe in San Francisco in 2012). But here are 5 trends to watch if [...]

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Linkbaiting and Freebaiting

Viral marketing is now a cornerstone of most brand campaigns and is a line item in every marketing budget. In the blogsphere, viral marketing in the form of linkbaiting is often sighted as the primary method to driving traffic to a blog. If done well, linkbaiting is second only to great content in growing readers. [...]

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