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Free Editorial Calendar Template

Free Editorial Calendar Template

Posted on 09.05.17 | Bob Angus | 35 Comments

An editorial calendar is the best way to plan your content marketing strategy. You’ll be prepared to execute great campaigns on-time, without a mad rush to meet deadlines. Better yet, a good editorial calendar can help take your audience engagement and sales to the next level. You just need an editorial calendar template Read More

The Best Email Subject Line… Ever

The Best Email Subject Line… Ever

Posted on 12.07.15 | Bob Angus | Leave a Comment

I couldn't believe what I was hearing. "The test was amazing. But don't use it again." My boss was telling me to stop. That's exactly when I knew. This email was a winner. Probably the best ever. We had done an A/B test on the subject line and header for a new lead gen email campaign. This one subject line Read More

How to Write Irresistible Headlines – Just Fill in the Blanks

How to Write Irresistible Headlines – Just Fill in the Blanks

Posted on 11.30.15 | Bob Angus | Leave a Comment

What’s my favorite headline? There it was. Sitting on the kitchen table. Cosmopolitan magazine. “Secrets Even a Good Boyfriend Keeps from You” It got me thinking. Hmmm. THAT is an irresistible headline. It stokes your fear. “Is my husband cheating on me?” It stokes your curiosity. “What do I not know Read More

How to Write a Brilliant Creative Brief in 15 Minutes

How to Write a Brilliant Creative Brief in 15 Minutes

Posted on 11.09.15 | Bob Angus | Leave a Comment

We are all super busy marketers. We’ve got to go, go, go. Execute now. We need to save time whenever possible. Skipping the creative brief is one of the most common shortcuts that marketers take. Oops! We think we are saving time up front by diving right into execution. But we are likely paying for it later Read More

277 Action Words to Supercharge Your Writing

277 Action Words to Supercharge Your Writing

Posted on 11.02.15 | Bob Angus | 1 Comment

Words are sacred ... If you get the right ones, in the right order, you can nudge the world a little. - Tom Stoppard, Famed Author, Playwright, and Screenwriter You want to nudge the world, right? You’re in marketing to do just that. In fact, you probably want to do more than just nudge the world. You want to Read More

Ditch the Task List – Unlock 7 Big Content Marketing Hacks with This One Powerful Tool

Ditch the Task List – Unlock 7 Big Content Marketing Hacks with This One Powerful Tool

Posted on 10.26.15 | Bob Angus | Leave a Comment

An editorial calendar is one of the most effective tools you can use in content marketing. Or for any type of marketing campaign. But like any good tool, you may only be using it with partial success. All too often editorial calendars are used as a task list. An excruciating schedule of deliverables. It’s a dream Read More

5 Situations You Need a Creative Brief But Often Don’t Use One

5 Situations You Need a Creative Brief But Often Don’t Use One

Posted on 02.29.12 | Bob Angus | Leave a Comment

We are busy marketing professionals. We need to save time whenever possible. One of the most common shortcuts that marketers take is skipping the creative brief at the beginning of some projects. Unfortunately, we think we are saving time, but we are likely paying for it later with more time spent during production. Or Read More

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Free Editorial Calendar Template
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Ditch the Task List – Unlock 7 Big Content Marketing Hacks with This One Powerful Tool
9 Reasons Why You Need To Use An Editorial Calendar
7 Questions That Help You Develop An Exceptional Backstory
7 Creative Brief Secrets Every Marketer Should Know
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277 Action Words to Supercharge Your Writing
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