An editorial calendar is the best way to plan your content strategy and be prepared to execute without rushing to meet deadlines or wasting valuable time with unorganized work. Planning ahead with a calendar can take your audience engagement and results to the next level. Use this free editorial calendar template as a starting point [...]
Continue reading...Wednesday, February 29, 2012
We are busy marketing professionals. We need to save time whenever possible. One of the most common shortcuts that marketers take is skipping the creative brief at the beginning of some projects. Unfortunately, we think we are saving time, but we are likely paying for it later with more time spent during production. Or worse, [...]
Continue reading...Monday, January 30, 2012
We’ve all written a creative brief. But there is a big difference between a good brief and a great one. Here are seven secrets that every marketer should leverage, but few actually use. Use these simple tips to improve your design brief and agency interactions. The results will be better creative results done faster and [...]
Continue reading...Monday, November 7, 2011
A creative brief (also known as a design brief) is the best way to communicate key elements and objectives of your creative project. A great brief can lead to the most imaginative and effective campaigns. Use this free creative brief template as the starting point to working with agencies, freelancers, writers, communications teams, and web [...]
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Monday, June 25, 2012
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