Most businesses now know that social media needs to be part of their marketing mix. The reason Twitter, Facebook and other social networks are so meaningful is that social media drives traffic to their websites. More leads = more sales. Period. Now the question is how to effectively generate leads via social media.
“Know your audience!” That is the mantra of every marketing professional. That is the cornerstone to every creative brief. That is the key to great results for all your marketing campaigns, product launches and, the focus of this post, content development. You need to understand your target audience – who they are, what
Social media infographs are everywhere today. Most charts distill the broad market trends and high-level statistics on today's social media landscape. That's nice, but professional marketers need more actionable insights that we can use to get better results from our Twitter, Facebook, LinkedIn and other social network
Happy 11-11-11! A wild way to end a wild week of amazing tradeshows - Ad:Tech, Pubcon and Blog World Expo. Alas, I had to watch from the sidelines. I was paying attention to the recaps though. This edition of Angus Prime Cuts delivers links to my favorite sessions from Blog World Expo LA. Why Guy Kawasaki and Chris Brogan
Two years ago I read a post that blew me away. The secret recipe for Twitter retweets based data, analysis and action. I have been a huge fan of Hubspot's Dan Zarrella ever since he published The Science of ReTweets. Dan is the social media research scientist. He crunches vast amounts of usage information and delivers
The advertising and online marketing world will gather next week at AdTech 2011 in New York. Three days of engaging speaking sessions, tchotchkes and giveaways from exhibits, and many meet-and-greet party opportunities. Unfortunately, I won’t be able to attend this year (maybe in San Francisco in 2012). But here are 5
LinkedIn has the greatest online impact on your personal professional brand. For your professional image, LinkedIn is more important than any website, even Facebook, Twitter, Google+, your blog, any social network… any website. The only thing better is you, in person. How can that be? Facebook is the #2 highest traffic