bobangus.com » SEO

Free Website Launch Checklist and Daily Tracker

Bob Angus — Tue, 05 Jul 2011 13:00:54 +0000

If you are launching a new website or even just want to track the daily tasks of maintaining an existing site, then you want to have a simple checklist and daily tracker. Here is a spreadsheet that I use when starting work on a new website. It is also the same sheet that I use every day as a daily tracker for BobAngus.com. Best of all, I am giving this to you for FREE!

Click here to download Website Launch-Daily Action Plan Template v1.0 (Microsoft Excel format)

This launch checklist provides the core elements of a good website launch plan, including tabs dedicated to:

Master Go-to-Market Plan: This plan gives you the primary building blocks leading up to your website launch, like market overview, site objectives, competitive analysis, financial forecasts, keyword lists, building your website and driving traffic.
Monthly Goals: Add key measurable website metrics that show the “health” of your website. These metrics can often be found in your website analytics.
Daily Task List: Here are a few categories of daily activities you can do to successfully grow traffic and regular visitors to your website, including creating new content, building social media connections, and participating in relevant communities.
Weekly Task List: More valuable tasks, but these you just need to track weekly, like reviewing web analytics reports, identifying new offers, adding to your keyword list and general website maintenance.
Site Tracker: Additional tabs, like a sitemap list, a changelog and a social media account list, that track major or one-time updates to your site. This history of changes is perfect if you want to switch back or remember key details. It’s easier to record something here than try to remember it on your own.

Make sure to customize the basic website launch template, checklist and daily task list to your specific needs. I am sure that this free version will help you get a great start to your project. Plus you can use it to cut down your planning time and focus your efforts on creating a fantastic website.

If you have additional tasks that you recommend, post them in the comments. I love the feedback and will be able to make updates.

© Bob Angus for bobangus.com, 2011. | Permalink | 2 comments | Add to del.icio.us
Post tags: business models, search engine marketing, SEO, social networks, traffic, web design, Wordpress

Prime Angus Filets: Links this Week 1-4-2008

Bob Angus — Fri, 04 Jan 2008 14:00:24 +0000

The first week of 2008 has gone in a blur. It took all my will power to not spend too much time this week reviewing the many eye-popping 2007 stats posts. After all, I know that the key to John Chow’s 2007 success has been action, not daydreaming about somebody else’s fortune. Here are some of the articles that I found incredibly useful in taking direct action to hit my own blogging goals.

First, I spent time analyzing where I can improve using basic SEO strategies. I started with keywords. My goal is to maintain a #1 rank for anyone who searches for Bob Angus, but I need to improve significantly across several other sets of keywords. SEO Design Solutions offered a good guide with SEO fundamentals called How to Extend your Keyword Empire in 3 Simple Steps.

Updated: Terry at SuperAff.com posted a good tip on Tracking Hot Keywords For New Blog Subscriptions.

Next, I am addressing link building. I refuse to take the shortcut, blackhat route or just buy links. One should build links that are sustainable, valuable, and trustworthy. One starting point is to analyze the competition and develop an external relevance profile for them. Hamlet Batista unleashed something that you will not find in any ebook with Revealing your Competitor’s FULL External Relevance Profile. Also, Earner’s Blog continues his series on link building with a good reminder to think outside the box in Link Building Guide Part 3 – Aboutus.org

Finally, I am quickly coming to a realization that I need to change my blog design. Skellie of Skelliewag.org delivered a great guest post on Blog Perfume called 8 Clever Ways to Lower the Bounce-Rate on Your Blog. The tips are design-oriented more than content-oriented, but they address a critical issue for low traffic blogs like bobangus.com. Each visitor who â€˜bouncesâ€™ out of your site is a lost opportunity to gain a loyal reader or new subscriber. It is time to change my WordPress theme.

Image of the Week

Rue Pachinko by Renaud Bec is amazing concept art for the Red Steel video game by Ubisoft. For more incredible video game concept art, see the annual collections from IntoThePixel.com.

Check out other pictures and images on my Flickr photos.

© Bob Angus for bobangus.com, 2008. | Permalink | No comment | Add to del.icio.us
Post tags: blogging, Links of the Week, SEO, web design