1. Mobile marketing is everything

Mobile marketing, mobile commerce, mobile advertising, iPhone and Android apps… it is the buzz. Mobile is the most important discussion taking place right now. Why? It is the new frontier to make a lot of money. Think back to the tectonic shift that Google created with its search engine. Mobile is a similar game-changer but likely even bigger. To tap into the mobile trend make sure to check out the AdTech Mobile session series.

If you can attend only one session, the mobile marketing session not to miss looks like Tablet Marketing: How We Really Use Them.

2. Google is still about search, not social

There is a Google + session in the social track (Getting Closer to Your Customers on Google+ with Christian Oestlien of Google). I think that Google+ and the +1 button are valuable in social marketing. However, AdTech is an advertising conference first and foremost. Google + has not integrated their ad network. Yet that is. So until they do, stick to making money using what Google does have and does very well. PPC and SEO are still massive. Make sure you spend your time finding out about the latest on the search marketing front more than how to use Google+.

3. True innovation in mashing mobile, local, shopping, and social

I have seen a lot of incredible innovation coming from the companies that eBay has recently acquired – from Where.com local mobile ad network to RedLaser mobile shopping apps to Zong mobile social payments. The mashup of mobile, local, shopping, and social is where the technical innovations are becoming mainstream solutions. Make sure to check out the exhibits from the companies that are listed in AdTech’s special Exhibitor Zones. The zones include Innovation Alley, Mobile Marketing, and Social-Loco specializations.

4. Small advertising networks are not going away

If you browse the Ad Tech exhibitor list, you will see a ton of small advertising and CPA networks. They exist because they can help you make a lot of money online. Find out what they offer and which can boost your revenues. Figure out who can be trusted and who is too good to be true.

5. Agencies – you still need them

You may not be big enough for massive ad agencies like BBDO or McCann. However, agencies should be a key partner in your success. They can get you great results, free up your time and help you scale. To get all that you need to understand how to best work with an agency. Check out the Media Agency session track.

Have fun in New York!

Photos courtesy of Ad:Tech

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3. Angus Prime Filets – Links of the Week 11-11-11 Edition

© Bob Angus for bobangus.com, 2011. | Permalink | No comment | Add to del.icio.us
Post tags: AdTech, advertising, events, Google, mobile marketing, search engine marketing, social networks, viral marketing, web 2.0

Click here to download Website Launch-Daily Action Plan Template v1.0 (Microsoft Excel format)

This launch checklist provides the core elements of a good website launch plan, including tabs dedicated to:

• Master Go-to-Market Plan: This plan gives you the primary building blocks leading up to your website launch, like market overview, site objectives, competitive analysis, financial forecasts, keyword lists, building your website and driving traffic.
• Monthly Goals: Add key measurable website metrics that show the “health” of your website. These metrics can often be found in your website analytics.
• Daily Task List: Here are a few categories of daily activities you can do to successfully grow traffic and regular visitors to your website, including creating new content, building social media connections, and participating in relevant communities.
• Weekly Task List: More valuable tasks, but these you just need to track weekly, like reviewing web analytics reports, identifying new offers, adding to your keyword list and general website maintenance.
• Site Tracker: Additional tabs, like a sitemap list, a changelog and a social media account list, that track major or one-time updates to your site. This history of changes is perfect if you want to switch back or remember key details. It’s easier to record something here than try to remember it on your own.

Make sure to customize the basic website launch template, checklist and daily task list to your specific needs. I am sure that this free version will help you get a great start to your project. Plus you can use it to cut down your planning time and focus your efforts on creating a fantastic website.

If you have additional tasks that you recommend, post them in the comments. I love the feedback and will be able to make updates.

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3. 31 Royalty-Free Stock Photo and Image Sites

© Bob Angus for bobangus.com, 2011. | Permalink | 2 comments | Add to del.icio.us
Post tags: business models, search engine marketing, SEO, social networks, traffic, web design, Wordpress

I voted for the blogs that I read on a regular basis. I also didn’t know a lot of the blogs that were listed. So I will be checking those out and will definitely be adding to my daily reading. What makes a good blog to me? I want to learn from the posts and comments. Plus, I want gain actionable information and ideas. For example, the Super Affiliate Marketing Blog is a great resource because I pick up tidbits of information and great ideas that I can actively use on my sites. Additionally, Jon states that “I’m doing this project as a means to give back to the community.” That’s a refreshing attitude.

Here is a list of the blogs that I voted for:
SEO Book – SEO Blog of the Year
ShoeMoney – Best Search Marketing/Contextual Ad Blog
Super Affiliate – Best Affiliate Marketing Blog
TechCrunch – Best Web 2.0 Blog
SEO Chat – Best Search Engine Marketing Community

One parting question/thought: Why give an award to sites promoting black hat SEO techniques? You can probably guess that I am against further enabling and enticing those who spread get rich quick by any means necessary schemes. To me, it is a black and white issue. One of the things that continues to hold back huge spending by advertisers is publishers who continue to take a renegade, self-serving approach to internet marketing.

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© Bob Angus for bobangus.com, 2006. | Permalink | 2 comments | Add to del.icio.us
Post tags: affiliate marketing, blogging, search engine marketing, web 2.0