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9 Reasons Why You Need to Use an Editorial Calendar

Have you published a ton of content but never got much traction with your audience? Have you logged tons of hours delivering creative but still feel rushed to meet deadlines? Do you feel you’re firing off lots of campaigns with only small results to show for it? Not to worry. We’ve all faced these problems. [...]

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Free Editorial Calendar Template

An editorial calendar is the best way to plan your content strategy and be prepared to execute without rushing to meet deadlines or wasting valuable time with unorganized work. Planning ahead with a calendar can take your audience engagement and results to the next level. Use this free editorial calendar template as a starting point [...]

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Write Better Content Using Fewer Words, More Meaning

The growth of the web and social media has led to two segments of content that your readers like to consume. You have to master at least one, if not both, forms to write better content today. First, the traditional big content covers big subjects thoroughly. This content comes in longer formats like white papers, [...]

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5 Situations You Need a Creative Brief But Often Don’t Use One

We are busy marketing professionals. We need to save time whenever possible. One of the most common shortcuts that marketers take is skipping the creative brief at the beginning of some projects. Unfortunately, we think we are saving time, but we are likely paying for it later with more time spent during production. Or worse, [...]

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7 Creative Brief Secrets Every Marketer Should Know

We’ve all written a creative brief. But there is a big difference between a good brief and a great one. Here are seven secrets that every marketer should leverage, but few actually use. Use these simple tips to improve your design brief and agency interactions. The results will be better creative results done faster and [...]

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Free Creative Brief Template

A creative brief (also known as a design brief) is the best way to communicate key elements and objectives of your creative project. A great brief can lead to the most imaginative and effective campaigns. Use this free creative brief template as the starting point to working with agencies, freelancers, writers, communications teams, and web [...]

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