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6 Types of Backstories Your Readers Will Love

Telling your backstory can have a profound impact on your relationship with your customers, readers, partners and staff. In the first two parts of this series, we discussed why a backstory is so important and the seven questions to ask to develop a backstory. Now you need to tell your story. Make it go viral [...]

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7 Questions That Help You Develop an Exceptional Backstory (Backstory Series – Part 2)

Right now the 2012 Olympics are captivating the world whether you’re a sports fan or not. Our deepest connection to the games often isn’t which country won or lost. What we are most drawn to are the gripping, inspiring stories of the athletes themselves and how they got to London. Backstories can be incredibly compelling [...]

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Warning: Your readers don’t trust you (Backstory Series – Part 1)

Why You Need a Backstory for Truly Amazing Content Interesting background information in the form of a backstory is almost never included in most content. If your audience rarely gets to see or understand the origin or context of what you are promoting, they’re may not fully trust you. Too bad. A backstory can be [...]

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9 Better Ways to Influence People to Take Action

Influence is the ability to affect or persuade someone. Or as I like to think, influence can more effectively drive people to take action. That’s what most marketing campaigns want to do – drive action, right? Here are 9 powerful ways you can influence your audience to take action. Note that what makes these tips [...]

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Free Editorial Calendar Template

An editorial calendar is the best way to plan your content strategy and be prepared to execute without rushing to meet deadlines or wasting valuable time with unorganized work. Planning ahead with a calendar can take your audience engagement and results to the next level. Use this free editorial calendar template as a starting point [...]

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Write Better Content Using Fewer Words, More Meaning

The growth of the web and social media has led to two segments of content that your readers like to consume. You have to master at least one, if not both, forms to write better content today. First, the traditional big content covers big subjects thoroughly. This content comes in longer formats like white papers, [...]

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