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7 Creative Brief Secrets Every Marketer Should Know

We’ve all written a creative brief. But there is a big difference between a good brief and a great one. Here are seven secrets that every marketer should leverage, but few actually use. Use these simple tips to improve your design brief and agency interactions. The results will be better creative results done faster and [...]

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Free Creative Brief Template

A creative brief (also known as a design brief) is the best way to communicate key elements and objectives of your creative project. A great brief can lead to the most imaginative and effective campaigns. Use this free creative brief template as the starting point to working with agencies, freelancers, writers, communications teams, and web [...]

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Teaching My 5 Year Old the Gift of Giving

It can be hard for children to understand the amazing importance of giving to others, especially at Christmas time. At 5 years of age, my daughter has understandably been swept away by the exciting dream of what she is going to get from Santa Claus. The consumer fever and marketing of today only adds to [...]

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