Posts Tagged with "creative"

6 Reasons to Design Infographics and Rescue Your Content

Tuesday, July 10, 2012

0 Comments

Images have always played an important role in the presentation of ideas. Signs or maps are perfect examples of quickly and clearly explaining complex information visually. Now as traditional written content and internet marketing collide, you should be presenting your content visually too. You should design infographics. “The world is complex, dynamic, multidimensional; the paper […]

Continue reading...

5 Situations You Need a Creative Brief But Often Don’t Use One

Wednesday, February 29, 2012

0 Comments

We are busy marketing professionals. We need to save time whenever possible. One of the most common shortcuts that marketers take is skipping the creative brief at the beginning of some projects. Unfortunately, we think we are saving time, but we are likely paying for it later with more time spent during production. Or worse, […]

Continue reading...

Innovate or Die: Writing Content That Solves Problems

Monday, February 27, 2012

0 Comments

One common long-term thread of any successful venture is innovation. Not just any willy nilly idea will do though. Great results are most frequently achieved when the innovation is worthwhile. It’s useful. It solves problems. It solves problems in a way that currently is not being done elsewhere. The same thing applies to writing great […]

Continue reading...

7 Creative Brief Secrets Every Marketer Should Know

Monday, January 30, 2012

0 Comments

We’ve all written a creative brief. But there is a big difference between a good brief and a great one. Here are seven secrets that every marketer should leverage, but few actually use. Use these simple tips to improve your design brief and agency interactions. The results will be better creative results done faster and […]

Continue reading...

Free Creative Brief Template

Monday, November 7, 2011

1 Comment

A creative brief (also known as a design brief) is the best way to communicate key elements and objectives of your creative project. A great brief can lead to the most imaginative and effective campaigns. Use this free creative brief template as the starting point to working with agencies, freelancers, writers, communications teams, and web […]

Continue reading...