Posts Tagged with "books"

9 Better Ways to Influence People to Take Action

Monday, July 9, 2012

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Influence is the ability to affect or persuade someone. Or as I like to think, influence can more effectively drive people to take action. That’s what most marketing campaigns want to do – drive action, right? Here are 9 powerful ways you can influence your audience to take action. Note that what makes these tips […]

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3 Infographs That Hold the Secrets to Your Twitter Success

Thursday, November 10, 2011

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Two years ago I read a post that blew me away. The secret recipe for Twitter retweets based data, analysis and action. I have been a huge fan of Hubspot’s Dan Zarrella ever since he published The Science of ReTweets. Dan is the social media research scientist. He crunches vast amounts of usage information and delivers incredible data-driven […]

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Starting a New Job at PayPal

Monday, September 19, 2011

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I am thrilled to start a new job today as Partner Marketing Manager at PayPal. I will be developing and executing channel marketing programs for PayPal’s global partner network. Much like my product marketing role in the VeriSign SSL unit of Symantec, I will be working with online shopping cart vendors, ecommerce hosting services and mobile commerce platforms - the companies that […]

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