bobangus.com

6 Types of Backstories Your Readers Will Love

Telling your backstory can have a profound impact on your relationship with your customers, readers, partners and staff. In the first two parts of this series, we discussed why a backstory is so important and the seven questions to ask to develop a backstory. Now you need to tell your story. Make it go viral [...]

Continue reading...

7 Questions That Help You Develop an Exceptional Backstory (Backstory Series – Part 2)

Right now the 2012 Olympics are captivating the world whether you’re a sports fan or not. Our deepest connection to the games often isn’t which country won or lost. What we are most drawn to are the gripping, inspiring stories of the athletes themselves and how they got to London. Backstories can be incredibly compelling [...]

Continue reading...

Warning: Your readers don’t trust you (Backstory Series – Part 1)

Why You Need a Backstory for Truly Amazing Content Interesting background information in the form of a backstory is almost never included in most content. If your audience rarely gets to see or understand the origin or context of what you are promoting, they’re may not fully trust you. Too bad. A backstory can be [...]

Continue reading...

Angus Prime Filets – Recap of Hubspot’s Epic Inbound Marketing Webinar

Last week Dan Zarrella of Hubspot and Ben Watson of Hootsuite delivered an epic webinar, The Science of Inbound Marketing. This webinar was not just a high-level overview. It was a torrential flood of tactical advice based on Dan’s research and data analysis. It was unbelievable how fast he talked to get through all the [...]

Continue reading...

How to Use Data to Uncover What Content Your Audience Wants

“Know your audience!” That is the mantra of every marketing professional. That is the cornerstone to every creative brief. That is the key to great results for all your marketing campaigns, product launches and, the focus of this post, content development. You need to understand your target audience – who they are, what they want, [...]

Continue reading...

Angus Prime Filets: Content Marketing Insights from The Content Marketeer

I had the pleasure of being interviewed by Vanessa Martinez of The Content Marketeer back in April.  We discussed how I approach content marketing at PayPal, including new content channels, scalability and corporate culture that fosters great publishing. Here is the resulting post. The Content Marketeer is chocked full of great insight and actionable resources [...]

Continue reading...