Telling your backstory can have a profound impact on your relationship with your customers, readers, partners and staff. In the first two parts of this series, we discussed why a backstory is so important and the seven questions to ask to develop a backstory. Now you need to tell your story. Make it go viral or get press Read More
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5 Work Tips You Can Learn from Running a Marathon
I just ran my first marathon – the Nike Women's Marathon in San Francisco. I ran to support the Leukemia & Lymphoma Society and trained with my local Team in Training group. If you have never done an endurance event or set out to do something inconceivably challenging, DO IT. There is nothing more rewarding. I Read More
12 Miles Is Just The Start
Many of you know that I do more than just tech marketing. This summer I have taken on the challenge of running marathons... and even more daunting racing to find a cure for blood cancers. I'm training to participate in the 2011 Nike Women's Marathon as a member of the Leukemia & Lymphoma Society's (LLS) Team In Read More