An editorial calendar is the best way to plan your content marketing strategy. You’ll be prepared to execute great campaigns on-time, without a mad rush to meet deadlines. Better yet, a good editorial calendar can help take your audience engagement and sales to the next level. You just need an editorial calendar template Read More
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14 List and Announcement Headline Templates
In the final installment of your headline series, we’ve got 14 classic high impact templates. List headlines and Announcement headlines. We’ve already had quite a few list style headlines in the previous sections. List headlines are that pervasive… and that effective. And now you get even more. Plus, you get Read More
Top 10 How-to Headlines Templates – The Blueprint to Success
Welcome to #1 of this 4 part headline template series! Over the 4 days you’re going to receive 55 fill-in-the-blank headline templates. And I’m going not only give you the instantly reusable templates. There’s a lot behind why each of these headlines styles work so well. The copywriting masters don’t just wing Read More
15 Best Marketing Books of 2015
Black Friday week is here! Great deals are happening all week on Amazon. Want to reward yourself for an awesome year? Plan to spend some holiday downtime to learn how to take your game to the next level? Or maybe you are looking for something inspiring for your team or a co-worker to help get a jump on 2016? Now Read More
Warning: Your readers don’t trust you (Backstory Series – Part 1)
Why You Need a Backstory for Truly Amazing Content Interesting background information in the form of a backstory is almost never included in most content. If your audience rarely gets to see or understand the origin or context of what you are promoting, they're may not fully trust you. Too bad. A backstory can be the Read More
Write Better Content Using Fewer Words, More Meaning
The growth of the web and social media has led to two segments of content that your readers like to consume. You have to master at least one, if not both, forms to write better content today. First, the traditional big content covers big subjects thoroughly. This content comes in longer formats like white papers, ebooks, Read More
Launching a New Theme for BobAngus.com
Welcome to the new BobAngus.com! A complete redesign of my blog theme has been a long time coming. My primary goal is to increase the total amount of time you spend on this site. Great content is the #1 way to achieve that objective, but an excellent theme is incredibly important to properly deliver that content. The new Read More