What’s my favorite headline? There it was. Sitting on the kitchen table. Cosmopolitan magazine. “Secrets Even a Good Boyfriend Keeps from You” It got me thinking. Hmmm. THAT is an irresistible headline. It stokes your fear. “Is my husband cheating on me?” It stokes your curiosity. “What do I not know Read More
Search Results for: girl
16 Fear and Mistake Headlines Your Readers Can’t Resist
We fear an attack or something bad happening to us. We hate the unexpected. We know someone or something is lurking to steal from us or take advantage of us. Unconsciously fear probably more influential than something positive or rewarding. Why? We don’t want to lose anything we value. Loss aversion is a Read More
14 List and Announcement Headline Templates
In the final installment of your headline series, we’ve got 14 classic high impact templates. List headlines and Announcement headlines. We’ve already had quite a few list style headlines in the previous sections. List headlines are that pervasive… and that effective. And now you get even more. Plus, you get Read More