Don’t you just love it? The holiday season is a blitz of promotional marketing and big budget campaigns. As marketers, not only are we consumers of the non-stop deals targeted at us. We are also observers and strategic thinkers. We just can’t help but look at the onslaught of promotions through the lens of a Read More
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Top 10 How-to Headlines Templates – The Blueprint to Success
Welcome to #1 of this 4 part headline template series! Over the 4 days you’re going to receive 55 fill-in-the-blank headline templates. And I’m going not only give you the instantly reusable templates. There’s a lot behind why each of these headlines styles work so well. The copywriting masters don’t just wing Read More
How to Write a Brilliant Creative Brief in 15 Minutes
We are all super busy marketers. We’ve got to go, go, go. Execute now. We need to save time whenever possible. Skipping the creative brief is one of the most common shortcuts that marketers take. Oops! We think we are saving time up front by diving right into execution. But we are likely paying for it later Read More
Racing to Save Lives with Team in Training
I am thrilled to be a part of the most impactful organization in the fight against cancer - The Leukemia & Lymphoma Society's Team in Training. Together with my TNT teammates, I swim, bike, and run at epic endurance events around the world to raise funds for critical cancer research and patient care. Why I am an Read More
Angus PieFest 2011 – Holiday Pie Fundraiser
My big personal endeavor is to help find a cure for cancers. I am a big supporter of the Leukemia & Lymphoma Society and have just kicked off training for my 2nd season with LLS's Team in Training. Angus PieFest 2011 is my family's big fundraising event this holiday in conjunction with my next marathon – the Oakland Read More
Angus now grazing in Mountain View, CA
It has been too long since I have posted. I have an excuse though. My family and I have moved from the beaches of So Cal up to the green hills of Silicon Valley. Yes, I bid a fond farewell to my friends at Commission Junction (you guys rock!). I have joined a great team, including some old friends, to do product marketing Read More
Wishing Everyone a Happy New Year!
2007 has been absolutely incredible in every way – from the happiness of my family to making many new friends to my personal achievements to being a part of the invigorating internet advertising industry. I am grateful for the good fortune and the many opportunities. I hope that 2007 has been just as amazing, gratifying Read More