Create 64 pieces of new content every day. Impossible?! Yes. It's possible. Creating that much content every day is very achievable. Let's find out. I will create and publish at least 64 pieces of content every day for the entire month of April. I was inspired by a Gary Vaynerchuk post - How to Create 64 Pieces Of Read More
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6 Promotion Trends Driving Big Sales in 2016
Don’t you just love it? The holiday season is a blitz of promotional marketing and big budget campaigns. As marketers, not only are we consumers of the non-stop deals targeted at us. We are also observers and strategic thinkers. We just can’t help but look at the onslaught of promotions through the lens of a Read More
How to Write a Brilliant Creative Brief in 15 Minutes
We are all super busy marketers. We’ve got to go, go, go. Execute now. We need to save time whenever possible. Skipping the creative brief is one of the most common shortcuts that marketers take. Oops! We think we are saving time up front by diving right into execution. But we are likely paying for it later Read More
9 Reasons Why You Need to Use an Editorial Calendar
Have you published a ton of content but never got much traction with your audience? Have you logged tons of hours delivering creative but still feel rushed to meet deadlines? Do you feel you’re firing off lots of campaigns with only small results to show for it? Not to worry. We’ve all faced these problems. You Read More
Back to Basics: Learning CSS
One of my 2007 New Year’s resolutions has stalled out. I am getting nowhere fast on my objective to launch 10 new content websites by May. 10 sites?! That should be a slam dunk, even if I am focusing on my projects only a couple of hours a day. Well, I wasn’t making headway. So it is best to raise a red flag now, rather Read More