Don’t you just love it? The holiday season is a blitz of promotional marketing and big budget campaigns. As marketers, not only are we consumers of the non-stop deals targeted at us. We are also observers and strategic thinkers. We just can’t help but look at the onslaught of promotions through the lens of a Read More
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Ditch the Task List – Unlock 7 Big Content Marketing Hacks with This One Powerful Tool
An editorial calendar is one of the most effective tools you can use in content marketing. Or for any type of marketing campaign. But like any good tool, you may only be using it with partial success. All too often editorial calendars are used as a task list. An excruciating schedule of deliverables. It’s a dream Read More
9 Reasons Why You Need to Use an Editorial Calendar
Have you published a ton of content but never got much traction with your audience? Have you logged tons of hours delivering creative but still feel rushed to meet deadlines? Do you feel you’re firing off lots of campaigns with only small results to show for it? Not to worry. We’ve all faced these problems. You Read More
Prime Angus Filets: Links this Week 12-28-2007
2007 is coming to an end. 2008 is straight ahead and is shining bright with opportunity. As always, the week between Christmas and New Year's is chocked full of "best of 2007" year end lists and 2008 resolutions lists. The top celebrity meltdowns of 2007 have been particularly popular here at Commission Junction... More Read More
Teaching My 5 Year Old the Gift of Giving
It can be hard for children to understand the amazing importance of giving to others, especially at Christmas time. At 5 years of age, my daughter has understandably been swept away by the exciting dream of what she is going to get from Santa Claus. The consumer fever and marketing of today only adds to the frenzy. How Read More
USC to Rout UCLA – My Running Goal Gets a Boost
I am heading into the last month of my 2007 Running Goal. I am on track to hit 200k by Christmas day. What I need is a little incentive for my finishing kick... the USC Trojans crushing the UCLA Bruins on December 1st! I have joined a USC vs. UCLA team running challenge on the Nike+ online community for an extra push in Read More