May has so many content marketing opportunities. Is your content and social media plan ready for May? No worries, if it isn't. I’ve got your back. So that you have a steady source of inspiration and ideas. Let's get started. I always recommend that you start by looking at your business and industry each Read More
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Thriving in Uncertain Times – 3 Actions Marketers Can Take Now
First, I hope you’re staying safe from the coronavirus. It’s scary. And the world feels upside down right now. I’m with you. And somehow we marketers are supposed to keep our businesses growing. Making money to pay the bills. But there’s opportunity on the other side of this. ... even if sales are slow right Read More
6 Promotion Trends Driving Big Sales in 2016
Don’t you just love it? The holiday season is a blitz of promotional marketing and big budget campaigns. As marketers, not only are we consumers of the non-stop deals targeted at us. We are also observers and strategic thinkers. We just can’t help but look at the onslaught of promotions through the lens of a Read More
The Best Email Subject Line… Ever
I couldn't believe what I was hearing. "The test was amazing. But don't use it again." My boss was telling me to stop. That's exactly when I knew. This email was a winner. Probably the best ever. We had done an A/B test on the subject line and header for a new lead gen email campaign. This one subject line Read More
How to Write Irresistible Headlines – Just Fill in the Blanks
What’s my favorite headline? There it was. Sitting on the kitchen table. Cosmopolitan magazine. “Secrets Even a Good Boyfriend Keeps from You” It got me thinking. Hmmm. THAT is an irresistible headline. It stokes your fear. “Is my husband cheating on me?” It stokes your curiosity. “What do I not know Read More
You’re Almost Famous – 15 Brand Association and Peace of Mind Headline Templates
Popular celebrities or high profile brands are a very effective way to enhance your headlines. It’s simple, yet powerful. Your audience likes to associate with famous people, groups, events or products. They aspire to have the same abilities and values. If they can be like them, they can be popular and successful Read More
16 Fear and Mistake Headlines Your Readers Can’t Resist
We fear an attack or something bad happening to us. We hate the unexpected. We know someone or something is lurking to steal from us or take advantage of us. Unconsciously fear probably more influential than something positive or rewarding. Why? We don’t want to lose anything we value. Loss aversion is a Read More
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