Woo hoo! We made it to the weekend. Have a great time this weekend and, if weather permitting, I highly recommend getting away from your computer. Personally, I am attempting to break out of my current running plateau by making a big push and seeing where it takes me.
If you are not lucky enough to break free from the keyboard, then here are a few gems worth reading.
The Philosophy of Social Markers
Hugh MacLeod is a edgy cartoonist and marketing philosopher. His blog, Gapingvoid, is a fresh read for anyone tired of the same how to make money online blogs. You must subscribe.
This week Hugh posted a thought-provoking discussion on how we humans interact through “social objects” and how good marketers can use “social markers” to initiate and engage our audience on a personal level. Here is the definition of social objects in an excerpt from the social marker – the “social object” on steroids.
The Social Object, in a nutshell, is the reason two people are talking to each other, as opposed to talking to somebody else. Human beings are social animals. We like to socialize. But if think about it, there needs to be a reason for it to happen in the first place. That reason, that “node” in the social network, is what we call the Social Object.
Tonight Michael Arrington of TechCrunch announced the winners of the Crunchies 2007. More coverage elsewhere across the blogosphere.
My personal favorite is Zazzle, who won for Best Business Model. While I can probably debate the business model point, there is no doubt that Zazzle has successfully harnessed the complex American psyche of fierce expression of our desired individuality through rampant consumption.
Image of the Week
In a country known for great food, my wife and I came across a Chinese restaurant in Siena while on our honeymoon in Italy. Needless to say, we did not eat there.
My wife has edited the original picture using Photoshop’s film grain filter (all settings dialed down to 0) to give this picture a painted feel. This version of the image has been blown up and now hangs in our bedroom.
Check out other pictures and images on my Flickr photos.