There are many sources where you can find domain names to add to your web real estate empire. Domain forums, drop auction providers, and aftermarket selling services offer you a never-ending supply of domains to purchase. Then the key is to find the bargains. I came across a tip from DomainerPro and DomainersGazette for another great source for a good deal on a domain… DMOZ.org. Read the rest of this entry…
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Woo hoo! We made it to the weekend. Have a great time this weekend and, if weather permitting, I highly recommend getting away from your computer. Personally, I am attempting to break out of my current running plateau by making a big push and seeing where it takes me.
If you are not lucky enough to break free from the keyboard, then here are a few gems worth reading.
Hugh MacLeod is a edgy cartoonist and marketing philosopher. His blog, Gapingvoid, is a fresh read for anyone tired of the same how to make money online blogs. You must subscribe.
This week Hugh posted a thought-provoking discussion on how we humans interact through “social objects” and how good marketers can use “social markers” to initiate and engage our audience on a personal level. Here is the definition of social objects in an excerpt from the social marker - the “social object” on steroids.
The Social Object, in a nutshell, is the reason two people are talking to each other, as opposed to talking to somebody else. Human beings are social animals. We like to socialize. But if think about it, there needs to be a reason for it to happen in the first place. That reason, that “node” in the social network, is what we call the Social Object.
Tonight Michael Arrington of TechCrunch announced the winners of the Crunchies 2007. More coverage elsewhere across the blogosphere.
My personal favorite is Zazzle, who won for Best Business Model. While I can probably debate the business model point, there is no doubt that Zazzle has successfully harnessed the complex American psyche of fierce expression of our desired individuality through rampant consumption.
In a country known for great food, my wife and I came across a Chinese restaurant in Siena while on our honeymoon in Italy. Needless to say, we did not eat there.
My wife has edited the original picture using Photoshop’s film grain filter (all settings dialed down to 0) to give this picture a painted feel. This version of the image has been blown up and now hangs in our bedroom.
Check out other pictures and images on my Flickr photos.
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I am in the process of a making the switch to a completely new Wordpress theme. It feels like changing the tires on a car while the car is moving. Any blogger who has made a complete theme change or who is constantly tweaking their theme knows the feeling. You only get a final visual of the update when you publish it live. Yikes! Your readers are exposed to even the smallest hiccup as the result of your tinkering.
I have created an entirely new, temporary blog to address this issue during my theme overhaul project. I installed the new theme and I am now in the process of tweaking and testing. Even after I launch, I am sure that I will make minor modifications at least twice a week.
Two recently released Wordpress plugins allow you to safely test drive a new theme as the administrator role. Meanwhile, your visitors are still viewing your blog under the old theme. Either of these plugins should be a part of every blogger’s set of plugins.
Both plugins work with Wordpress 2.3.2. Both are version 1.0. So I expect some updates will be coming, though I personally did not run into any difficulties with either. The only troubleshooting that you may need to do is to delete your cache or simply turn off WP-Cache entirely.
Wow. Just think how much time I can spend tweaking and testing themes now!
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Sam Harrelson mentions my Twitter post in his daily Affiliate Fortune Cookie podcast and provides some great insight on how he uses Twitter as a communication tool. My takeaway from his recommendations are that Twitter spam and self-promoting broadcasts are the same unwanted communication as the telemarketer that calls you during dinner. Do not do it.
I have also ventured across several other great posts and examples of companies using Twitter to market their products.
Entrecard is red hot right now. On the surface, it is yet another social network for bloggers to drive traffic by swapping links. If traffic is Entrecard’s only benefit, it will die out within 4-6 months. However, it is becoming its own financial economy. Here are two great posts on how Entrecard is driving for success:
I have my ups and downs with social networking, but I enjoy the connections and believe in its business value. However, many businesses have knowingly ignored or rejected social networking. Here are the biggest objections to social networking and how you can overcome those objections when you come across a social networking naysayer.
This landscape picture was taken from a hilltop outside of Cortona, Italy by me on my honeymoon.
Check out other pictures and images on my Flickr photos.
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I have missed the Twitter train for long enough. One of my January objectives is to make Twitter an effective part of my
suite of business tools. Until now, the extent of my tweets have been random oddities through my Facebook profile, like “Teaching my kid to appreciate the Ramones.” I want to use Twitter as a communication tool to add value to my business relationships and improve results through those connections.
I have bookmarked a ton of posts related to Twitter and how to it can be used to help develop business connections. Of those posts, I highly recommend reading Caroline Middlebrook’s Big Juicy Twitter Guide. In particular, Section 2 delves into the benefits that Twitter can deliver for your business.
It is well known that the more contact you make with a customer, the more likely you are to make a sale. These days it is much more ‘in vogue’ to sell by not selling, rather than doing the hard-push sales pitch. Twitter is a way of doing that. With Twitter you can chat to people in a friendly way and give them nudges and hints about what you’re doing in your world. Look at the benefits:
- It reminds them that you exist
- It shows them that you are human
- It allows you to mention new offers immediately
- It allows you to form a more casual relationship
Also, Dan Zarrella just did a guest post on Read/Write Web called 10 Ways Twitter Can Boost Your Social News Profile. More than just trying to boost the size of your connections (which is something that anyone can game), the article offers several valuable tips that increase the value of those relationships. The most important… Ask questions. While Dan focuses on asking questions as a form of “Twitter-jacking,” I see the questions as the core to relationship building. Find out what your customers and connections want by asking. Then give it to them.
There is much to learn about Twitter. If you have a post that you have found insightful or if you want to let me know what your favorite Ramones song is, give me a tweet.
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Are you selling a domain name? Did you put your domain portfolio up for sale through Moniker or post it on Sitepoint Marketplace? Do you have visions of big profits from flipping websites you have quickly built up? Great. Now, you need to be prepared to negotiate with buyers. Your negotiation skills help you get the price that you want or even higher. Plus, the buyer is happy with what they paid and are likely to do profitable business with you in the future.
Here are 5 tips that I have found invaluable when negotiating with domain name and website buyers.
Most deals start with the seller asking for a high price and the buyer offering an insanely low bid. Do not get offended or put off by a low ball offer. If somebody has made the effort to make a bid, then they are interested in your property.
The key is to identify one or more elements of your domain that the buyer values. For example, do they own a portfolio of other domains in your niche? If so, then you have something in common to build on. You can move forward with the negotiation by demonstrating your value, not just haggling price.
When you ask questions or research other properties owned by the buyer, you can identify what is important to them. This approach helps significantly during the negotiation or when you run into a roadblock. You have to ask how/what/why questions to diffuse any roadblocks and turn them around to increase the value to the buyer. This process is what salespeople call objection handling.
DomainerPro.com had a good example in his How to Negotiate Domain Name Prices post.
Countering Bluffs: I would add that you should learn to recognize and counter the most common bluffs that buyers use. If a buyer says, “I can’t go any higher,” don’t give in, and don’t call him a liar either. Instead counter with a reasoned argument like, “I understand what you’re saying, but this domain name will ultimately save you money by bringing you targeted leads. The extra money is worth it.”
Potential buyers will always have questions about your domain. You will receive even more questions when you are selling an entire website. It is important that you answer these questions thoroughly and quickly. The buyer is asking for details so that they can better value what they are willing to pay. More likely than not, a detailed response from you will help increase the final selling price.
Do not play games with buyers. If you think that you can maximize your selling price by lying and by sayging that your website is not an auto-generated, blackhat SEO quickie, then you are fooling yourself. Buyers know all the tricks and will bail on a deal if you try to snow them. It is okay to be honest. A quickie, no-effort website will not get top dollar, but then again it shouldn’t.
If you are interested in making money online through a repeatable domain flipping process, then you need to establish and grow relationships. The more key, trusted connections that you have, the more profitable and repeatable you domaining business will be. Just like any business.
Do not burn bridges by weaseling over $100 or even $1000. A single solid relationship can help your business profit 10 or 20 times that. Keep providing value and sharing with your partners and they will return the favor in spades over the long run.
Do you have any other negotiation insights or stories that others can learn from?
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