Angus Prime Filets – Recap of Hubspot’s Epic Inbound Marketing Webinar

Last week Dan Zarrella of Hubspot and Ben Watson of Hootsuite delivered an epic webinar, The Science of Inbound Marketing. This webinar was not just a high-level overview. It was a torrential flood of tactical advice based on Dan’s research and data analysis. It was unbelievable how fast he talked to get through all the […]

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How to Use Data to Uncover What Content Your Audience Wants

“Know your audience!” That is the mantra of every marketing professional. That is the cornerstone to every creative brief. That is the key to great results for all your marketing campaigns, product launches and, the focus of this post, content development. You need to understand your target audience – who they are, what they want, […]

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Why Clutter Is Killing Your Content

I posted three ways to write better content using less words and more meaning back in March. What I didn’t elaborate on is why this approach works. The reason is your readers like simplicity. One focused thought at a time. People only have so much attention to give. The more clutter your content has, the less effective your message. […]

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Angus Prime Filets: Content Marketing Insights from The Content Marketeer

I had the pleasure of being interviewed by Vanessa Martinez of The Content Marketeer back in April.  We discussed how I approach content marketing at PayPal, including new content channels, scalability and corporate culture that fosters great publishing. Here is the resulting post. The Content Marketeer is chocked full of great insight and actionable resources […]

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6 Reasons to Design Infographics and Rescue Your Content

Images have always played an important role in the presentation of ideas. Signs or maps are perfect examples of quickly and clearly explaining complex information visually. Now as traditional written content and internet marketing collide, you should be presenting your content visually too. You should design infographics. “The world is complex, dynamic, multidimensional; the paper […]

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9 Better Ways to Influence People to Take Action

Influence is the ability to affect or persuade someone. Or as I like to think, influence can more effectively drive people to take action. That’s what most marketing campaigns want to do – drive action, right? Here are 9 powerful ways you can influence your audience to take action. Note that what makes these tips […]

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