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A creative brief (also known as a design brief) is the best way to communicate key elements and objectives of your creative project. A great brief can lead to the most imaginative and effective campaigns. Use this free creative brief template as the starting point to working with agencies, freelancers, writers, communications teams, and web [...]

The advertising and online marketing world will gather next week at AdTech 2011 in New York. Three days of engaging speaking sessions, tchotchkes and giveaways from exhibits, and many meet-and-greet party opportunities. Unfortunately, I won’t be able to attend this year (maybe in San Francisco in 2012). But here are 5 trends to watch if [...]

LinkedIn has the greatest online impact on your personal professional brand. For your professional image, LinkedIn is more important than any website, even Facebook, Twitter, Google+, your blog, any social network… any website. The only thing better is you, in person. How can that be? Facebook is the #2 highest traffic website in the world [...]

I just ran my first marathon – the Nike Women’s Marathon in San Francisco. I ran to support the Leukemia & Lymphoma Society and trained with my local Team in Training group. If you have never done an endurance event or set out to do something inconceivably challenging, DO IT. There is nothing more rewarding. [...]

I am thrilled to start a new job today as Partner Marketing Manager at PayPal. I will be developing and executing channel marketing programs for PayPal’s global partner network. Much like my product marketing role in the VeriSign SSL unit of Symantec, I will be working with online shopping cart vendors, ecommerce hosting services and mobile commerce platforms - the companies that [...]

Many of you know that I do more than just tech marketing. This summer I have taken on the challenge of running marathons… and even more daunting racing to find a cure for blood cancers. I’m training to participate in the 2011 Nike Women’s Marathon as a member of the Leukemia & Lymphoma Society’s (LLS) Team In [...]