An editorial calendar is the best way to plan your content strategy and be prepared to execute without rushing to meet deadlines or wasting valuable time with unorganized work. Planning ahead with a calendar can take your audience engagement and results to the next level. Use this free editorial calendar template as a starting point for your marketing plan and build the best content in advance of your deadlines.
I use the editorial calendar template below for my integrated campaigns. It is a tremendous help to me in organizing the types and timing of content that can deliver on my target results. Plus, I can track what I need to create and publish on time, like a well-defined call to action, creative assets, source materials, and talent needs.
Download the Microsoft Excel version here.
Download Editorial Calendar Template - MS Excel (.xlsx)
Please customize this free template to your marketing activities. You can also modify it to schedule content for specific programs like product launches, blogs, social media, newsletters, email campaigns, ad campaigns and PR.
Editorial Calendar Template
My editorial calendar template includes three key sections:
1. Editorial Roadmap – This section provides an at-a-glance list of key activities, events, promotions that are important to you and your audience. This monthly view provides a roadmap to base your content scheduling. The roadmap I track includes:
- Product launches
- Events/Trade Shows
- Marketing Campaigns
- Key Milestones
2. Editorial Calendar – This section is the meat of the template. It provides a master list of deliverables and key status and creative information for each piece of content. This template is particularly designed for integrated marketing content including press releases, blog posts, white papers/guides, case studies, emails/notifications, newsletters, videos, advertisements, images/infographics, or anything you regularly create. The information that I track includes:
- Content Type
- Content Due and Drop Date
- Call to Action
3. Idea Tracker – I like to have a “parking lot” for content that I would like to create, but that is not on the schedule. The Idea Tracker tab of the template is great for mind-mapping, capturing and jotting down ideas quickly. If you are ever in need of a new deliverable or have writer’s block, just pull from your idea list.
Feel free to download the MS Excel version of this editorial calendar template.
Download Editorial Calendar Template – MS Excel (.xlsx)