We are all super busy marketers. We’ve got to go, go, go. Execute now. We need to save time whenever possible. Skipping the creative brief is one of the most common shortcuts that marketers take. Oops! We think we are saving time up front by diving right into execution. But we are likely paying for it later
Words are sacred ... If you get the right ones, in the right order, you can nudge the world a little. - Tom Stoppard, Famed Author, Playwright, and Screenwriter You want to nudge the world, right? You’re in marketing to do just that. In fact, you probably want to do more than just nudge the world. You want to
An editorial calendar is one of the most effective tools you can use in content marketing. Or for any type of marketing campaign. But like any good tool, you may only be using it with partial success. All too often editorial calendars are used as a task list. An excruciating schedule of deliverables. It’s a dream
Have you published a ton of content but never got much traction with your audience? Have you logged tons of hours delivering creative but still feel rushed to meet deadlines? Do you feel you’re firing off lots of campaigns with only small results to show for it? Not to worry. We’ve all faced these problems. You
Most businesses now know that social media needs to be part of their marketing mix. The reason Twitter, Facebook and other social networks are so meaningful is that social media drives traffic to their websites. More leads = more sales. Period. Now the question is how to effectively generate leads via social media.