Happy 11-11-11! A wild way to end a wild week of amazing tradeshows – Ad:Tech, Pubcon and Blog World Expo. Alas, I had to watch from the sidelines. I was paying attention to the recaps though. This edition of Angus Prime Cuts delivers links to my favorite sessions from Blog World Expo LA.
This week Google launched Google+ Pages. To create the Google+ Page for your business simply click the “Create Page” link found in your profile. Check out the BobAngus.com page.
Now may be the right time to put more focus on Google+. Why? Because mega trendsetters Guy Kawasaki and Chris Brogan say so! SmartBrief’s SmartBlog highlights 4 key takeaways from Guy and Chris’ Google+ session at Blog World Expo:
- It’s where passionate people hang out.
- Better sharing than Facebook.
- It’s great for SEO.
- They were right about Twitter.
How do you contact and engage a valuable influencer? More importantly, how do you cultivate and nurture your contacts in a way that they will actually recommend your brand or product? Just broadcasting your message and praying it gets picked up is not going to be successful. Arik Hanson and Greg Swan delivered 10 great solution tips in their Blog World Expo session, Blogs, Bribes, and Blasphemy: Engaging Influencers in a Changing World (view the presentation slides).Vertical Response provides an excellent recap of the session.
Matt Ridings also spoke on the subject of how to improve your online influence at Blog World Expo. Matt brings up a great twist to the common advice that I think really speaks to getting results – focus on the “infuenced” not the infuencer. Makes sense. Listen to people you have already engaged, then find more like them and have them be amplifying advocates. That is much easier and more directly impactful than trying to convince a lot of busy influencers. Here are the presentation slides on Slideshare.
Amy (@SavvySexySocial) from TweetFindBlog posted this cool video. She interviewed bloggers at the show and asked them what was the most valuable thing they learned at Blog World Expo. I especially liked Scott’s (@thatguyduece) insights on “always think about your customer.”
Have a fantastic weekend!