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My big personal endeavor is to help find a cure for cancers. I am a big supporter of the Leukemia & Lymphoma Society and have just kicked off training for my 2nd season with LLS’s Team in Training. Angus PieFest 2011 is my family’s big fundraising event this holiday in conjunction with my next marathon [...]

Happy 11-11-11! A wild way to end a wild week of amazing tradeshows – Ad:Tech, Pubcon and Blog World Expo. Alas, I had to watch from the sidelines. I was paying attention to the recaps though. This edition of Angus Prime Cuts delivers links to my favorite sessions from Blog World Expo LA. Why Guy [...]

Two years ago I read a post that blew me away. The secret recipe for Twitter retweets based data, analysis and action. I have been a huge fan of Hubspot’s Dan Zarrella ever since he published The Science of ReTweets. Dan is the social media research scientist. He crunches vast amounts of usage information and delivers incredible data-driven [...]

A creative brief (also known as a design brief) is the best way to communicate key elements and objectives of your creative project. A great brief can lead to the most imaginative and effective campaigns. Use this free creative brief template as the starting point to working with agencies, freelancers, writers, communications teams, and web [...]

The advertising and online marketing world will gather next week at AdTech 2011 in New York. Three days of engaging speaking sessions, tchotchkes and giveaways from exhibits, and many meet-and-greet party opportunities. Unfortunately, I won’t be able to attend this year (maybe in San Francisco in 2012). But here are 5 trends to watch if [...]

LinkedIn has the greatest online impact on your personal professional brand. For your professional image, LinkedIn is more important than any website, even Facebook, Twitter, Google+, your blog, any social network… any website. The only thing better is you, in person. How can that be? Facebook is the #2 highest traffic website in the world [...]